Zoom, Frame, Focus, and Capture!
When they started their youth sports photography division in 2009, they were coaches and parents of youth athletes. They knew what frustrated us about “the dreaded picture day” – before, during, and after. Not only did they know what we wanted to fix, but they also talked to youth sports league directors to find out what they wanted fixed.
With this collection of concept logos for IMB, we wanted to show the youthful side of the business. We channeled our inner childhood colors mixed with designs that are timeless.