Ft. Lauderdale Paddle Pub
The most responsible and fun way to drink and ride.
Ft Lauderdale Paddle Pub takes pride in providing the best experience when it comes to drinking and paddling. They combine the experience of a water ride and the teaching of local and global breweries and wineries.
To successfully brand their identity we decided to use the actually paddle boat as a symbol for their brand. We want to spark conversations with the identity of the brand. We realized that the general public is not familiar with paddle pubs and having a logo that identifies the service will spark that conversation.