EVOLUER FITNESS | BRANDING
Create an impactful brand experience for a start up fitness organization that match the core audience that they are targeting.
A new logo, marketing materials, and web design that supports Evoluer Fitness as the primary fitness clinic in the region.
SCOPE OF PROJECT
- Branding and Identity Design
- Web Design and Development
- E-blast Template
In order to clearly understand the identity of Evoluer Fitness, we want to understand the mood and the tone of the company. It is important to recognize how the owners see the brand and how they want their audience to see the brand.
By collaborating with the owners we generate an in-depth strategy that focuses on the core values that Evoluer Fitness possess. What surfaced was the voice for the company.
During the attribute discovery state of the brand, a variety of keywords repeatedly emerged from the exercise. Hospitable, Caring, and Intimate best define the experience of Evoluer Fitness.
Once the voice of the brand has been discovered, we moved forward to designing an identity initiative that represents a care-taking aesthetic. We feel that for a fitness brand having a logo with a symbol with typography provides flexibility for web and print collaterals.
After establishing a brand identity we transitioned to designing print collateral.. Each design has elements that reflect the brand that was initially established. We made sure that each design is bold and effective.
In designing Evoluer’s website we wanted to make sure that it’s easy to navigate. We were keen in showcasing FAQ on the home page of the website. Each section of the home page addresses the culture of the company.
88Kin took the time to understand our vision and were highly engaging. During the discovery state, we uncovered ideas and characteristics that we didn’t even know we had. We now have the confidence that we will be able to reach our goals and continue our growth.
EVOLUER FITNESS | PARTNER